AS ABOVE
Elevating a Folklore-Inspired Jewellery Brand
Created for As Above Jewellery, a UK based maker of nature-inspired sterling silver and gemstone jewelry, this series was commissioned as part of a website refresh designed to elevate the brand's visual identity. The resulting imagery balances the brand's folkloric roots with a more refined luxury aesthetic, creating a collection of assets for web, marketing, and social use.
CAPABILITIES DEMONSTRATED
• Luxury Product Photography
• Creative Direction & Visual Development
• Brand World Building
• Prop Styling & Set Design
• Botanical Styling
• Macro & Small-Scale Product Photography
• Asset Systems & Multi-Crop Deliverables
• Retouching & Compositing
CREATIVE CONTEXT
As Above's collections draw heavily from folklore and the natural world. The goal was to create imagery that felt elevated and premium while preserving the sense of wonder that defines the brand.
Working at an extremely small scale, with some pieces measuring little more than a centimeter across, required careful attention to composition, lighting, and styling. We developed a series of late spring scenes that balanced lush botanicals, insects, and collected objects with a darker visual language more commonly associated with the brand.
The campaign centered around a large hero image containing more than twenty products that could be repurposed into a library of detail crops, alongside a series of standalone compositions featuring hero pieces from the collection. Together, the images create a cohesive visual world that supports the brand across web, marketing, and social channels.
Let’s create something unforgettable.
From concept to execution, we help brands and agencies bring bold visual ideas to life.
Creative direction, styling, and photography by Nightflare Creative in Portland, OR.
All photographs © Nightflare Creative 2026.