LVNEA
Reimagining the Language of Scent
We were commissioned by artisanal fragrance house LVNEA to fully reimagine their visual identity through still photography. Working closely with the brand, we developed a fresh creative direction rooted in ethereal, dark botanical storytelling — a visual rebrand that translated the sensorial essence of their scents into fine art-inspired product imagery. The resulting series merges gothic elegance with poetic detail, using texture, form, and flora to evoke the emotional atmosphere behind each scent.
CAPABILITIES DEMONSTRATED
• Brand-Level Creative Direction
• Photography
• Prop Styling
• Botanical Styling
• Set Design
• Retouching
CREATIVE CONTEXT
This project reflects our ability to lead brand-level creative strategy while delivering highly stylized product photography tailored for luxury markets. Drew Johanna’s studied botanical styling played a central role in building visual narratives that feel both surreal and organic, embodying the mood and materiality of each fragrance. The final images established a new visual lexicon for the LVNEA brand — one that now informs packaging, marketing, and e-commerce presence.
Let’s create something unforgettable.
From concept to execution, we help brands and agencies bring bold visual ideas to life.
Creative direction, styling, and photography by Nightflare Creative in Portland, OR.
All photographs © Nightflare Creative 2025.