THE FANTOM BLOOMS

Spring Campaign for Bogle Family Vineyards

Commissioned by Bogle Family Vineyards through agency Division of Labor, “The Phantom Blooms” is a seasonal campaign anchored in lush floral stills and a looping motion element designed to bring the Phantom wine label into Spring without losing its signature mystique. Tasked with executing a creative brief that blended dark romance with Spring renewal, we worked closely with the agency’s art director and Bogle’s brand manager to produce bold, high-impact visuals — including an animated rose blooming from a bottle — that felt elevated, and campaign-ready.

CAPABILITIES DEMONSTRATED

• Photography

• Tabletop Motion (GIF Animation)

• Prop Styling

• Botanical Styling

• Retouching

CREATIVE CONTEXT

This was a creatively open brief, and we were brought in to translate a loose concept into refined execution. The agency handled creative direction; our role was to bring it to life through detailed art production, sculptural floral work, and painterly lighting. The campaign required a combination of visual restraint and conceptual boldness — capturing Phantom’s gothic undertones while pushing into a lighter, seasonal palette. The motion component involved custom prop rigging and post-layered animation to create a hypnotic blooming effect.

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Produced by Nightflare Creative for Bogle Family Vineyards in collaboration with Division of Labor. Photographed in Portland, OR.

All photographs © Nightflare Creative 2025